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Sidebar by Sidekick

Following our successful collaboration on Sidekick Health’s main website, their marketing team reached out again—this time with a vision to launch a full-scale news portal. Designed to support brand awareness and traffic growth, the platform would cover not only company updates but also broader healthcare and chronic condition topics. The goal: to turn Sidekick into a trusted editorial voice in digital health.

Industry

Healthcare

Date

2023 - ongoing

Role

Web design, Web development
project summary

To bring their content strategy to life, I designed and developed a modular Webflow platform aligned with Sidekick’s brand yet structured as a standalone sub-brand. We organized the editorial content into dynamic CMS collections: articles, authors, categories, tags, banners, featured sliders, and Sidekick CTAs - all manageable by their team without developer support. I also handled the migration of over 100 articles from WordPress, ensuring minimal SEO loss through meticulous redirects and metadata preservation.

The portal now serves as a high-performing content engine, with nearly half a million organic views this year alone. I provided training and video tutorials to empower their growing team, and we’ve iterated the platform multiple times to support evolving needs.

I had the pleasure of working with Marta, and I couldn't be more impressed! She's incredibly communicative, quick, and her creativity knows no limits. Every project flowed seamlessly, and I never had to worry about the deadlines. Marta is not only a talented professional but also a wonderful person to collaborate with. I highly recommend her for any web design needs!
Marika Graczyk
Art Direction

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