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Solange Double Decker

Original London double-decker bus turned luxury cocktail bar — Solange needed a brand and website that looked just as unforgettable as the experience itself. I helped bring this unique vision to life with a premium identity and a focused landing page that quickly built trust and turned heads.

Industry

Luxury Hospitality

Date

2022

Role

Positioning, Branding, Landing page
project summary

The founder of Solange approached me with big plans: to enter the high-end event space with an original, fully renovated double-decker bus turned into a stunning cocktail bar for weddings, corporate events, and celebrity parties. It’s a bold concept and it needed branding that felt just as elevated.

We started with a strategy-first approach. Instead of launching a massive multi-page site right away, I recommended building a strong one-pager that clearly communicates the offer, sets the right tone, and creates desire. This helped the founder confidently present the concept to partners, venues, and clients with a premium look and message that sparks curiosity and excitement.

From naming and positioning, to elegant visuals and refined copy, the goal was clear: create something aspirational, elegant, and show-stopping - just like the bus itself. The result? A confident, polished brand that makes a memorable first impression and continues to attract attention in a crowded market.

British Racing Green
HEX #004225
Magnolia
HEX #FDFCFF
Bone
HEX #EAE0CC
Saddle Brown
HEX #934B00
Raisin Black
HEX #1D1717
Marta is very talented!
She took all my talk, emails, documents, and helped to boil it down and simplify.
Amazing work!
Maury Loomis
Founder

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